Martina Flor’s Open Studio
Martina Flor, a lettering artist and designer, shares the business and creative strategies behind building a career as a commercial artist. Episodes cover mastering your craft, finding your artistic voice, and moving from amateur to professional work. She also discusses how the illustration market functions, marketing yourself, social media, client outreach, and productivity habits. The show mixes interviews with notable lettering artists and illustrators, special co-hosts, and solo episodes from Martina.
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Ken Barber on Style, Inspiration, Practice, and Finding Your Voice as a Lettering Artist
In this special episode, I'm sharing a live Q&A I hosted inside The Lettering Seminar with legendary lettering artist and type designer Ken Barber.Ken has designed typefaces, logos, and custom lettering for clients including House Industries, Coca-Cola, The New York Times, and HarperCollins. Together, we dive into lettering, typography, creative process, developing your own style, refining
From Graffiti to Global Audience: Snooze One on Lettering, Creativity & Instagram Growth
In this podcast episode, Martina interviews Snooze One, a lettering artist and content creator known for his experimental approach to letterforms. They discuss his journey into the world of lettering, from early influences in graffiti to developing a multidisciplinary practice that blends calligraphy, design, and digital content. Snooze One shares insights into his creative process, his focus on d
How Lettering Designers Turn Skill Into Paid Work – Martina Flor
Join The Lettering Seminar 3.0: https://www.theletteringseminar.comIn this video, I share how I realized that getting good at lettering isn’t enough to turn it into paid work—you need to understand how to apply it strategically. I walk through my journey from focusing purely on the craft to using lettering in real projects, and explain how opportunities grow in layers—from client work, to licensin
The Lettering Design Roadmap – Martina Flor
✨ Registrations for The Lettering Seminar 2026 are OPEN, enroll now at https://www.theletteringseminar.comIn this episode, I share a clear roadmap for learning lettering design, especially if you’ve ever felt stuck or unsure about your progress. Drawing from my own journey and years of teaching thousands of designers, I break down the key stages—from understanding fundamentals and developing your
The Stages of a Lettering Designer – How Lettering Designers Actually Build a Career
🎨 Join my upcoming FREE workshop series, The Lettering Roadmap:https://www.martinaflor.com/masterclassWhat does it really take to build a career in lettering design? In this video, I share the real journey most lettering designers go through—from that first spark of curiosity to becoming a professional (and even a leader) in the field. I walk you through the key stages I’ve observed over the years
Why Craft Matters More Than Ever in the Age of AI
🎨 Join my upcoming FREE workshop series, The Lettering Roadmap:https://www.martinaflor.com/masterclassIn this episode of Open Studio, I share why craft matters more than ever in the age of AI. As tools make creation faster, I explain why the real value lies in how we refine and make decisions.Using lettering as an example, I show how developing a sharp eye for detail and structure helps you create
Jessica Molina: The Surprising Role of Cultural Roots in Building a Unique Artistic Voice
🎨 Join my upcoming FREE workshop series, The Lettering Roadmap:https://www.martinaflor.com/masterclassIn this episode of Open Studio, Jessica Molina shares how she built a sustainable creative career after transitioning from architecture to lettering and illustration. Now working with brands like Sol de Janeiro and Garnier, she talks about developing a strong creative identity, protecting her ener
James Barnard: The Career-Changing Power of Niching Down in Logo Design
James Barnard is the founder of Barnard Design Co., an award-winning logo and identity studio. With over 15 years of experience, he uses content and community to demystify branding and inspire fellow designers worldwide.In this episode, James takes us on a journey from early beginnings doodling car logos at age 11 to managing a successful studio in Australia. He shares why niche specialization in
Jamie Clarke: Type Design, Balancing Business & Creativity, AI Challenges & Personal Branding
In this podcast episode, Martina Flor interviews Jamie Clarke, a type designer and lettering artist based in the UK. They discuss Jamie's journey into the world of type and lettering, highlighting his transition from a digital agency owner to a successful type designer. Jamie shares insights into his creative process, the importance of self-initiated projects, and how he balances different asp
Why “Good” Designers Will Be Invisible in 2026
Feeling lost in the crowded world of design? More tools, more platforms, more noise—it’s easy to feel like you have to do everything to stand out. But the designers who actually get attention, clients, and opportunities aren’t doing it all—they’re doing a few things very deliberately.In this video, I break down 3 key habits that make designers stand out in 2026—without burning out or changing who
Don’t Set New Year’s Resolutions — Do This Instead
Sign up for The Lettering Seminar waiting list 2026 here: https://www.theletteringseminar.comDownload my free checklist Plan For A Kick-Ass Year 2026 here: https://www.martinaflor.com/planFor years, I planned my year like most people do, writing long lists of goals every December, but instead of feeling focused, I felt overwhelmed and never consistently reached them. Once I realized the problem wa
My Predictions for Lettering Designers in 2026
Decorative lettering alone won’t cut it anymore. In this video, I break down five key predictions for lettering designers in 2026, the shifts I’m already seeing from clients and creative directors, what skills will matter most, what’s becoming obsolete, and exactly where to focus your energy if you want a sustainable, future-proof career.✨ Connect with me on social media🎨 Instagram ➤ / https://www
My Biggest Wins of 2025 and How You Can Copy Them
In 2025, I didn’t work longer hours, launch more products, or take on more projects — yet it became one of my strongest business years ever. The difference wasn’t talent or effort, but a few key decisions that changed how my work reached people and how its value was perceived. In this video, I break down my biggest wins of 2025 and show you exactly how to apply the same principles to your own work
Gustavo Ferrari: Tradition and Innovation in Fileteado Porteño Sign Painting
Join us in this episode with Gustavo Ferrari, a renowned fileteador and sign painter from Buenos Aires.Gustavo shares his journey from a history student to a master of the traditional Argentine art of fileteado, discussing how this vibrant craft has shaped his life and career. We explore the cultural significance of fileteado, the challenges of maintaining tradition in a modern world, and the uniq
Your Portfolio is Too Complicated — How to Simplify and Get Clients
👉 Registrations for BIG AMPERSAND are open!Sign up here: https://www.bigampersand.com/Registrations close on Friday November 21st.✨ Connect with me on social media🎨 Instagram ➤ / https://www.instagram.com/martinaflor/🎥 TikTok ➤ / https://www.tiktok.com/@martinaflorstudio📬 Join my newsletter ➤ https://www.martinaflor.com/letteringtips 🎁 Free Resources➤ Lettering Success Secrets Guide – My step-by
Scared to Post Your Work
Do you ever feel scared to share your work online? You’re not alone. In this video, we’ll talk about the fear of putting your creations out into the world — where it comes from, why it holds us back, and how to overcome it so you can grow as a lettering artist and designer. 🌱If you want to keep building confidence in your creative journey, visit martinaflor.com/fixIt’s packed with tools and insigh
How to Land Your First Speaking Gig (and Why It Grows Your Career)
🎁 Get my free Speaker Pitch Email Template in the comments below.🎟️ Join my U.S. Tour → New York & Los Angeles meetups — links below.When I gave my very first talk at Creative Mornings Berlin, I had no idea it would change my life. I was new to the city, didn’t know anyone, and just sent a hopeful little postcard — and that moment opened doors I didn’t even know existed. In this episode, I’m s
204. Mike Lowery: Portfolio Tips, Sketchbooks, Making a Career on Illustration, Crafting Stories and more
Join us in this episode with Mike Lowery, a New York Times bestselling illustrator known for his vibrant storytelling and unique approach to art.In this episode, Mike shares his journey from a young artist to a celebrated illustrator, discussing the pivotal role of sketchbooks in his creative process. We talked about his passion for storytelling, the challenges of bookmaking, and the importance of
203. Stop Underselling Your Lettering Work!
👉 Download the free Pricing Calculator here: martinaflor.com/pricingcalculator💸 Ever charged too little for your work? I once sold a logo for $500… only to see it used in a global rebrand worth millions. That mistake completely changed how I price my lettering work.In this video, I’ll show you the mindset, strategies, and tools you need to stop underselling yourself and start charging based on the
202. Tuesday Bassen: Moving Continents, Feminism, Ethical Fashion, and Creative Resilience
In this engaging episode, we sit down with Tuesday Bassen, a dynamic artist and entrepreneur, to explore her fascinating journey from Nebraska to Berlin.Tuesday opens up about the profound influence of her feminist grandmothers and how their legacy shaped her artistic vision. We delve into her transition from illustration to ethical fashion, discussing the challenges and triumphs of building her b
201. Should You Quit Your Job for Lettering?
Want more support? Download my free guide Lettering Success Secrets → martinaflor.com/guideHave you ever wondered if you should quit your job to pursue your dream of becoming a full-time lettering artist?In this video, I share my real story of leaving a 9–5 graphic design job to build a career in lettering — the struggles, the breakthroughs, and the lessons I wish someone had told me before I made
200. How to Get Your First Lettering Client WITHOUT Experience
📥 FREE GUIDE: Want 12 proven ways to make money with your lettering? Download my free guide here → martinaflor.com/guideWant to land your first lettering client—even if you have no experience?In this video, I’ll walk you step by step through how I got started, how YOU can build a portfolio without clients, how to reach out to potential projects, and even what to charge for your very first paid wor
199. Hayley Francis (aka Type Affiliated): Freelancing, resilience, community and lettering.
🧭 Download the FREE Lettering Success Secrets Guide This guide is packed with the strategies I teach my students — and it's yours for free. 👉 https://www.martinaflor.com/guideHayley Francis, the creative force behind Type Affiliated, shared her inspiring journey from a young artist to a successful lettering professional. In our conversation, Hayley opened up about her personal challenges, incl
198. 3 Lettering Mistakes You’re Probably Making (and How to Fix Them)
If your lettering just doesn’t look right and you can’t figure out why, you might be making one of these 3 common mistakes. In this episode, I’ll show you exactly what they are — and how to fix them so your work looks polished, professional, and intentional.Fix these, and your lettering will instantly improve — no extra tools or years of practice needed.📥 FREE GUIDE → Lettering Success SecretsGet
197. How to Build a Lettering Portfolio That Attracts Clients
Grab my free guide “Lettering Success Secrets” to help you build your dream creative career 👉 martinaflor.com/guideYour portfolio isn’t just a gallery of pretty images — it’s your #1 tool to attract the clients you want to work with. In this video, I’ll guide you through how to build a powerful lettering portfolio that showcases your best work, tells your story, and gets you hired. We’ll cover cur
196. 5 Signs You’re Ready to Go Pro with Your Lettering – Martina Flor
📥 Don’t forget to grab your FREE lettering career guide: martinaflor.com/guideAre you dreaming of turning your lettering passion into a creative career? In this video, I’ll walk you through 5 clear signs that you’re ready to take the leap from hobbyist to professional lettering artist.Whether you’re obsessing over type, building a body of work, or getting those “Can I hire you?” messages—this migh
195. Lauren Hom: Passion Projects, Personal Branding and going from Lettering to Culinary Arts.
Lauren Hom, a renowned lettering artist, designer, and muralist joined us for our latest Open Studio episode.Lauren shared her journey from lettering to culinary arts and explained how passion projects can shape a creative career. Lauren blends her interests into her work, the importance of personal branding, and practical tips for aspiring muralists. Whether you're an artist or simply curious
194. Lettering vs Calligraphy vs Type Design – What’s the Difference?
📥 Grab my free guide Lettering Success Secrets: https://martinaflor.com/guidePeople often confuse lettering, calligraphy, and type design—and honestly, I get why. I used to use the terms interchangeably too. In this video, I break down the real differences between the three, why it matters, and how to figure out which one fits your creative style best.I’ll also share a bit about how these discipli
193. How to Start a Career in Lettering Design - Martina Flor
🧭 Download the FREE Lettering Success Secrets GuideThis guide is packed with the strategies I teach my students — and it's yours for free.👉 https://www.martinaflor.com/guideHave you ever thought: "I’d love to make a living with lettering, but I don’t have any clients..."?Good news: you don’t need clients to get started.In this video, I share the exact steps to kickstart your letterin
192. 5 Portfolio Mistakes That Are Costing You Clients (And How to Fix Them) - Martina Flor
🎁 Want to build a client-ready portfolio that works for you?Download my free Lettering Success Secrets Guide, packed with practical tips to elevate your creative brand and grow your business:👉 https://martinaflor.com/guide🎙️ Episode 192 – 5 Portfolio Mistakes That Might Be Costing You ClientsIn this episode of Open Studio, I (Martina Flor) break down 5 common portfolio mistakes that might be stopp
191. 3 Things I’d Do Differently If I Started My Career Today - Martina Flor
🎙️ Episode 191 – 3 Things I’d Do Differently If I Started My Career TodayIn this episode of Open Studio, I (Martina Flor) look back on over a decade as a lettering artist and creative business owner to share the three key things I would do differently if I had to start my career all over again.Whether you're just getting started or looking to grow your creative practice, these lessons will help yo
190. How Becca Built a Calligraphy Empire: YouTube Growth, Monetizing Content, and Business Tips
🔗 Click here to join Workshop Week for FREE – the creative event that brings thousands of artists from around the world together!👉 https://beccacourtice.samcart.com/referral/martinaflor/zLx1kNRjKkpMMcVT✨ Welcome back to Open Studio with Martina Flor!In today’s episode, I sit down with the incredible Becca Courtice—modern calligrapher, educator, and founder of Workshop Week—to dive deep into the po
189. Is Social Media Still Worth It for Artists? - Martina Flor
In this episode of Open Studio, Martina Flor dives into one of the most common questions creative professionals face in 2025: Is social media still worth the effort?📉 Tired of pouring hours into content that doesn’t perform?🎯 Unsure how to grow an audience or reach clients online?💡 Feeling like the algorithm is working against you?Martina shares her unfiltered thoughts and practical strategies for
188. Why You’re Not Getting Noticed (and How to Fix It) - Martina Flor
🎙 Welcome to another episode of Open Studio with Martina Flor!Ever feel like your work is being ignored, no matter how much effort you put in?In today’s episode, Why You’re Not Getting Noticed (and How to Fix It), I uncover the real reasons why many talented creatives are struggling to get seen—and the exact steps you can take to change that. Whether you're a lettering artist, illustrator, or
187. James Hughes: How to Build a Creative Career Without Burning Out - Martina Flor
In this episode of the Open Studio Podcast, Martina Flor sits down with James Hughes, the illustrator, educator, and founder of The Illustrator’s Guide, to talk about the real, behind-the-scenes journey of building a sustainable creative career.James shares how he turned his freelance illustration practice into an educational platform that helps artists learn the skills traditional schools often s
186. The Power of Personal Projects & Building a Career on Your Own Terms – Martina Flor
🎧 This is Part 2 of my conversation with The Angry Designer Podcast! If you missed Part 1, check out Episode 185 first.In this episode, we dive into the power of personal projects, how they can unlock unexpected opportunities, and why creating work just for yourself might be the smartest investment in your creative career. I also talk about mentorship, leading a creative team, and how to build a s
185. Why Your Design Career Feels Stuck – And How Lettering Unlocks It - Martina Flor
This week, you're in for something different: I’m sharing Part 1 of a powerful conversation I had on The Angry Designer Podcast. We dive into the misconceptions about typography, the truth about lettering, and how I carved my own path in a crowded creative industry.If you’ve ever felt stuck in the sea of sameness as a designer—or wondered how to turn your passion for letters into a thriving career
184. Lettering Changed Our Lives: Real Stories from My Students - Martina Flor
Hello and welcome to another episode of Open Studio. I'm your host Martina Flor and in this show I have honest conversations with artists, designers and creatives to uncover their story and the specific tactics they use to build a successful career around their skills and the work they love doing.🌟 Ready to Join to The Lettering Seminar?Enrollment is open now until Tuesday, April 15.🔗 Sign up
183. Want a Career in Lettering? This Is the Program That Changes Everything - Martina Flor
In today’s episode of the Open Studio Podcast, host Martina Flor shares everything you need to know about The Lettering Seminar — her signature, once-a-year program that helps creatives turn their passion for lettering into a thriving career. If you've ever dreamed of becoming a lettering artist, this episode might just be your sign.🌟 Ready to Join?Enrollment is open now until Tuesday, April 1
182. The Lettering Revolution: Why This Is Just the Beginning - Martina Flor
Welcome back to Open Studio! In this episode, we explore the rise of lettering as an established discipline and how creatives can leverage it to stand out in the industry. If you've ever felt stuck in your creative journey or unsure how to turn your passion into a thriving career, this episode is for you.📌 In This Episode:- The shift from lettering being a trend to an essential design skill- W
181. Alanna Flowers: From Passion to Career—Lettering, Freelance & Finding Opportunities
Hey everyone, it’s Martina Flor, and in this episode of Open Studio, I’m joined by the incredibly talented Alanna Flowers. She’s a lettering artist, designer, and founder of AGF Design Studio, with work featured by The Los Angeles Times, Adobe, and American Greetings. She’s also the illustrator of Love Letters: An Alphabet of Affirmations.Alanna and I talk about how she built her career in letteri
180. How a career in lettering design looks like - Martina Flor
Ever wondered what a career in lettering design actually looks like? 🎨 In this episode, Martina Flor pulls back the curtain on the daily life of a lettering artist, how to get paid for your work, and why this career is more realistic than you think. If you’ve ever asked yourself:✅ How do lettering artists make money?✅ What do they do every day?✅ Can I actually make a living with this skill?Then th
179. The Lettering Design Roadmap - Martina Flor
Every successful creative career follows a predictable path—but most artists don’t realize it! In this episode, Martina Flor breaks down the Lettering Roadmap, a step-by-step guide to growing from a beginner to a pro in the world of lettering, illustration, and design. If you’ve ever felt stuck in your journey, this episode will show you exactly where you are and what’s next!What You’ll Learn in T
178. 5 Quick Ways to Boost Your Income as a Lettering Artist - Martina Flor
Want to earn more from your creative skills? In this episode, Martina Flor shares five proven strategies to generate extra income as a lettering artist—without sacrificing your passion. Whether you're saving for a new tool, growing your business, or just looking for a financial boost, these methods will help you monetize your art today!💰 5 practical income-boosting strategies for lettering art
177. Jackson Alves: From Graphic Designer to Global Calligraphy Artist
In this episode of Open Studio, I sit down with Jackson Alves @letterjack , a Brazilian calligraphy artist, lettering designer, and educator based in Florida. With over 25 years of experience, Jackson has worked with major brands like Apple, Montblanc, and Coca-Cola. He shares his journey from graphic designer to internationally recognized calligraphy artist, offering insights on confidence, car
176. Why Your Mindset Might Be Holding You Back (And How to Fix It)
In this episode of Open Studio, Martina Flor explores a crucial but often overlooked aspect of a successful creative career—your mindset. She shares her personal journey and five powerful mindset shifts that can help you overcome self-doubt, unlock your potential, and build a thriving creative business.✨ Growth Over Perfection – Focus on progress, not perfection. Every mistake is a stepping stone
175. How These 3 Women Made Real Money with Their Creative Passions - Martina Flor
Welcome to another inspiring episode of Martina Flor’s Open Studio! 🎙️Can you really turn your creative passion into a thriving career? The answer is YES! In honor of International Women's Day, Martina shares the real-life journeys of three creative women—Michaela, Francesca, and Rebecca—who transformed their lettering skills into successful businesses. Whether you're looking to go all-in, start a
174. Goodtype - Building a Career in Lettering, What’s Next for Lettering Artists and Much More!
In this episode, we chat with Ilana and Katie, the creative minds behind Goodtype (goodtype.us). They share their journey from agency jobs to full-time lettering artists, how they built a thriving creative community, and the lessons they've learned along the way.Topics Covered:✅ Leaving agency jobs to pursue a creative career✅ The power of community in the lettering world✅ How art licensing became
173. How I Kicked-off my Lettering Career with Two Simple Tactics (And How You Can Too!) - Martina Flor
💡 Feeling stuck in a job that drains your creativity? I’ve been there. In this episode, I’m sharing two simple but powerful shifts that helped me turn my passion for lettering into a thriving career—and how you can do the same.🔥 In This Episode, You’ll Learn:✅ The #1 daily habit that helped me build momentum in my creative work✅ Why finishing what you start is the key to unlocking new opportunitie
172. 7 Game-Changing Lessons I Wish I Knew Before Becoming a Lettering Artist - Martina Flor
Want to turn your passion for lettering into a thriving career? In this episode, I’m sharing 7 powerful lessons that changed everything for me—lessons I wish I had known when I started. If you’re an artist, designer, or creative professional looking for clarity, confidence, and direction, this is for you!📥 Grab your FREE guide: "Lettering Success Secrets" → martinaflor.com/guideThis guide dives de
171. Podcast with Jimbo Bernaus - How to Turn Your Passion into a Business
How to Turn Your Passion for Lettering into a Business – with Jimbo Bernaus from @shoutbam 🎨🎙️Episode 171 – In today’s episode, I sit down with Jimbo Bernaus, lettering artist and co-founder of Shoutbam Creative Studio, to talk about his journey from university student to running a successful creative business.If you’ve ever wondered how to monetize your lettering skills, build confidence as a fre
170. How to Build a Lettering Portfolio That Gets You Hired — Even If You’re Just Starting! - Martina Flor
In This Episode, You’ll Learn:✔️ Why starting early is key (even before client work!)✔️ How to create self-initiated projects that showcase your skills✔️ The three essential elements every strong portfolio must have✔️ How to curate your best work to attract the right clients✔️ The importance of a strong bio and professional profile picture✔️ How to make your contact information impossible to miss✔
169. The Pricing Mistake That Cost Me Thousands (And How You Can Avoid It) - Martina Flor
Welcome back to Open Studio Podcast, the go-to space for lettering artists, illustrators, and creatives looking to build a successful career. I’m Martina Flor, and today we’re tackling one of the biggest challenges for freelancers: pricing your work.💡 In this episode, you’ll learn:✔️ The two main pricing models: hourly vs. value-based pricing✔️ The biggest pricing mistake I made early in my career
168. How to Make Money with Your Lettering (Without Hustling 24/7) - Martina Flor
Welcome to a new episode of Martina Flor's Open Studio.Are you a lettering artist, designer, or illustrator wondering how to turn your skills into a sustainable income? In this episode, Martina Flor shares 10 smart ways to monetize your lettering work, beyond just client projects. Learn about traditional and nontraditional income streams, from licensing and selling prints to teaching and brand
167. Is the Lettering Market Too Crowded? The Truth No One Tells You! - Martina Flor
Welcome to another episode of Martina Flor's Open Studio.
If you've ever wondered whether the lettering market is oversaturated, this episode is for you! Martina Flor breaks down why there’s still room for new lettering artists and how you can carve out your unique niche in the industry.
Want to learn practical strategies for building a career in lettering? Download Martina’s free guide,
166. From Zero to Lettering Hero: Beginner Tips You Can't Miss!
Welcome to another inspiring episode of "Martina Flor's Open Studio."
Are you eager to start your journey in lettering but don’t know where to begin? In today’s episode, From Zero to Lettering Hero: Beginner Tips You Can’t Miss!, Martina Flor kicks off Season 8 with practical strategies to help you dive into the world of lettering with confidence.
Whether you're a complete begi
165. How Coaching Changed My Business and Life (Twice!) - Martina Flor
Welcome to another inspiring episode of "Martina Flor's Open Studio."
In today's Episode, Martina discusses the life-changing impact of coaching on her business and personal life. She highlights how coaching helped her balance her creative career and family life, understand her business finances, and set clear priorities. Whether you're a lettering artist or creative professional, this episode pr
164. What a Successful Creative Business Looks Like - Martina Flor
Welcome to another inspiring episode of "Martina Flor's Open Studio."
In this episode of Martina Flor's Open Studio, learn how to attract your dream clients as a creative professional. Discover the importance of crafting a clear vision, delivering exceptional work, and turning your passion into profit. Plus, sign up for Martina’s free workshop on October 8th to dive deeper into building a busines
163. How To Attract Your Dream Clients - Martina Flor
Welcome to another inspiring episode of "Martina Flor's Open Studio."
In this episode of Martina Flor's Open Studio, learn how to attract your dream clients as a creative professional. Discover the importance of crafting a clear vision, delivering exceptional work, and turning your passion into profit. Plus, sign up for Martina’s free workshop on October 8th to dive deeper into
162. Mindsets You Need to Let Go of to Thrive with Your Creative Skills - Martina Flor
Welcome to another inspiring episode of "Martina Flor's Open Studio."
As creatives, we often carry self-limiting beliefs that hold us back from reaching our full potential. These thoughts, shaped by biases and insecurities, influence our actions and ultimately determine our success. In this episode of Martina Flor's Open Studio, we dive into the mindset shifts necessary to over
161. MAKE IT – Turn Your Creative Skill into a Business & Thrive Doing What You Love
“My new book, *Make It: Turn Your Creative Skill into a Business and Thrive Doing What You Love*, is officially out!! 🎉
And... 🥁🥁🥁 For the next 72 hours is available *for just 0.99 cents* ! 🤯🤯
Click here to get a copy: https://www.martinaflor.com/makeit
This episode is an edit from my recent Live Event "MAKE IT", presenting my newest book about turning your creative skill into a busines
160. Advice I Would Give My Beginner Self #2 - Martina Flor
Welcome to another inspiring episode of "Martina Flor's Open Studio."
In this second part of our special series, Martina Flor shares more valuable advice she would give her beginner self. These insights are designed to help Latin artists, illustrators, and creatives navigate their creative business journey more smoothly.
Stay updated on the launch of Martina’s upcoming book by sign
159. Advice I Would Give My Beginner Self #1 - Martina Flor
Welcome to another episode of the Open Studio Podcast!
In this episode of Martina Flor's Open Studio, Martina reflects on her journey as a lettering artist and shares the crucial advice she would give her beginner self. She delves into the lessons learned, mistakes made, and the strategies that proved invaluable in her path to becoming an award-winning lettering designer. This episode is packe
158. How to Leave Your 9 to 5 and Become a Full Time Commercial Artist - Martina Flor
Welcome to another episode of the Open Studio Podcast!
In this episode of Martina Flor's Open Studio, Martina shares practical insights and personal experiences on how to transition from a traditional 9 to 5 job to a successful freelance career as a lettering artist or creative professional. Martina discusses the necessary mindset shifts, the importance of defining your niche, building a focu
157. 3 Ways Graphic Artists Can Get Gigs (Without Cold Outreach!) - Martina Flor
Welcome to another episode of the Open Studio Podcast!
In this episode of "Martina Flor's Open Studio," Martina explores three effective strategies for graphic artists to secure gigs without the stress of cold outreach. Drawing from her extensive experience as a freelancer and working with many creatives, Martina shares actionable insights to help you thrive in your passion.
Exciti
156. Why More Lettering Artists and Illustrators are Going Freelance - Martina Flor
In this episode of "Martina Flor's Open Studio," Martina dives into the growing trend of freelancing among lettering artists, illustrators, and creatives. She discusses the benefits and reasons behind this shift, backed by facts, figures, and her own experiences both as a freelancer and as someone who hires freelancers.
Exciting news! Martina's upcoming book, launching at the en
155. 10 Myths About Making a Living with Your Artwork
Welcome to another episode of the Open Studio Podcast! In today's episode, 10 Myths About Making a Living with Your Artwork," I'm here to debunk common misconceptions and provide you with the insights you need to thrive as an artist. Whether you're a seasoned creative or just starting out, these myths can hold you back from achieving your dreams. Let's break them down togethe
154. Why This is the Best Time to Make Money with Your Art - Martina Flor
Welcome to Martina Flor's Open Studio!
In this insightful episode of Martina Flor's Open Studio, Martina Flor discusses why now is the best time for creatives to monetize their art. She shares her personal journey from Argentina to Berlin, overcoming numerous obstacles, and ultimately building a successful lettering design business. Martina emphasizes the unprecedented opportunities avail
153. The Dos and Don'ts of Building a Portfolio (plus Free Checklist) - Martina Flor
Welcome to Martina Flor's Open Studio!In this episode, we explore the essential elements of creating a portfolio that stands out and helps you connect with the right clients. Whether you are just starting or looking to refine your existing portfolio, these tips will guide you towards showcasing your work effectively.This episode provides you with a free checklist that will help you create you
152. Sketching: The Secret Weapon for Successful Projects - Martina Flor
Welcome back to Open Studio!
In this episode, Martina Flor dives into the transformative power of incorporating sketches into the workflow of lettering artists and illustrators. Sharing personal anecdotes and professional insights, Martina highlights how sketches can save time, facilitate client feedback, and enhance the overall creative process. She outlines practical steps for integrating sketc
151. Crafting Your Unique Style: Tips for Lettering Artists and Illustrators - Martina Flor
Welcome back to Open Studio!
I'm Martina Flor, @martinaflor, and in today's episode, I bring you Crafting Your Unique Style: Tips for Lettering Artists and Illustrators. I'll be sharing valuable tips and insights on how to develop your own unique style as a lettering artist or illustrator.
To access the full show notes for this episode, click here: https://martinaflor.com/podcast
150. Podcast with Donald Roos. The Don't Method, Time Management and much more
In this week's episode of Open Studio, join us for an insightful discussion with Donald Roos, a trailblazer in the field of design.
Donald shares invaluable strategies for designers on how to navigate distractions, master time management, and stay motivated in the face of challenges. From balancing creative projects to overcoming obstacles, Donald provides practical tips and heartfelt advice t
149. 4 Tactics to Unlock Confidence as a Lettering Artist or Illustrator - Martina Flor
Welcome back to Open Studio!
I'm Martina Flor @martinaflor, and in todays episode i bring you " 4 Tactics to Unlock Confidence as a Lettering Artist or Illustrator". I'll be sharing some advice on how to cultivate confidence and maintain discipline as a lettering artist or illustrator.
To access the full show notes for this episode, click here: https://martinaflor.com/podcas
147. How to Make Money with Lettering Design
Welcome back to Open Studio!
I'm Martina Flor @martinaflor, and in todays episode i bring you "How to Make Money with Lettering Design".
Are you ready to build a career in lettering? Join me as we delve into the secrets of success in lettering design. In this episode, we'll discuss how The Lettering Seminar can help you hone your skills and pave the way for a rewarding career i
148. How to Cultivate a Success Mindset for Graphic Artists - Martina Flor
Welcome back to Open Studio!
I'm Martina Flor @martinaflor, and in todays episode i bring you "How to Cultivate a Success Mindset for Graphic Artists". I will talk about the techniques that I use to maintain my mindset and helped me to become a lettering artist.
To access the full show notes for this episode, click here: https://martinaflor.com/podcast
146. Build a career in Lettering: all the deets about my program The Lettering Seminar
Welcome back to Open Studio!
I'm Martina Flor @martinaflor, and in todays episode i bring you "Build a career in Lettering: all the deets about my program The Lettering Seminar".
Are you ready to build a career in lettering? Join me as we delve into the secrets of success in lettering design. In this episode, we'll discuss how The Lettering Seminar can help you hone your skills
145. Secrets to Success in Lettering Design - Martina Flor
Welcome back to Open Studio!
I'm Martina Flor @martinaflor, and in todays episode i bring you "Secrets to Success in Lettering Design".
In today's episode, we introduce our once-in-a-year workshop, 'Mindset Mastery For Creatives,' aimed at helping you learn new expertise such as lettering and build a sustainable income or career with your skills. Imagine waking up every
144. Mindset Mastery for Creatives - Martina Flor
Welcome back to Open Studio!
I'm Martina Flor @martinaflor, and in todays episode i bring you "Mindset Mastery For Creatives".
In this episode we announce our once-in-a-year workshop series designed to help you learn a new expertise like lettering and create income or a career with your skills. One that allows you to do work you're passionate about every single day.
You can reg
143. How to Get Quick Cash Flow for Graphic Artists - Martina Flor
Welcome back to Open Studio!
I'm Martina Flor @martinaflor, and in todays episode i am going to tell you 3 Inspiring Creative Women Stories.
In this episode we announce our once-in-a-year workshop series designed to help you learn a new expertise like lettering and create income or a career with your skills. One that allows you to do work you're passionate about every single day.
You can
142. The Role of Talent in Your Success - Martina Flor
Welcome back to Open Studio!
I'm Martina Flor @martinaflor, and today I'm bringing the third episode of an exciting series where I'll be sharing insights and strategies to help you navigate the journey of becoming a successful lettering artist.
In today's episode i'm bringing: "The Role of Talent in Your Success".
This episode provides you with a free guide called
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