FixEd
FixEd is a podcast by The Fix Media that explores the evolving European media landscape. Each episode discusses trends, strategies, innovations, and best practices from newsrooms and media leaders. The show aims to provide practical insights and a forward-looking perspective on the future of media.
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BIRN at 20: how a regional investigative network built trust across the Balkans
How did BIRN become one of the Balkans’ most trusted investigative networks? In this episode Orsolya Seregely speaks with BIRN’s Ivana Pavlović about the organisation’s 20-year journey, how Balkan Insight reaches different audiences, why audience engagement matters for investigations, and what smaller media can learn from BIRN’s experience.Dive deeper:Learn more about BIRN and Balkan InsightsTo st
How a 14-person newsroom shapes Ukraine’s foreign policy – interview with European Pravda
How did a specialist foreign affairs outlet become one of the most influential media voices in Ukraine? In this interview, European Pravda’s Sergiy Sydorenko and Daria Meshcheriakova with Anton Protsiuk discuss how the outlet was built, how it shapes policy debates, why video became essential even for decision-makers, and what comes next for its journalism.Dive deeper:Learn more about European Pra
How OBCT built a transnational newsroom in Italy – and keeps it going 25 years later
OBCT has spent 25 years reporting across borders, combining journalism, research and European collaboration. Host Orsolya Seregely talks with Chiara Sighele, Executive Director at Centro per la Cooperazione Internazionale about making specialist foreign reporting relevant to Italian audiences, building lasting media partnerships, and reducing dependence on short-term project funding.This interview
How AI agents might change journalism, with Overtone AI’s Christopher Brennan
The Fix's senior editor Anton Protsiuk speaks with Overtone AI's Christopher Brennan about how AI agents could reshape news consumption and distribution, publisher infrastructure and control, personalisation without publishers needing user data, and new models for subscriptions and advertising in an agentic future. They also explore what "journalism as an intelligence layer" could mean for how sto
Why Great Podcasts Struggle to Grow — and How to Fix It
The Fix's director Jakub Parusinski speaks with Act3 Agency founder John Taylor about podcast discoverability, platform-specific strategy, short-form clips, organic growth, and sustainable monetisation. They also explore why clear positioning and consistent distribution matter as much as the podcast itself. Dive deeper:Learn more about John TaylorTo stay on top of the most important news and tre
Bringing AI in the newsroom, with author Martin Schori
The Fix's contributor Christoph Schwaiger speaks with Martin Schori, former head of AI and innovation at Aftonbladet, about his new book AI in the Newsroom. They discuss where newsrooms are succeeding and failing with AI, how journalists can remain relevant, and why the biggest opportunities may lie beyond editorial efficiency. Dive deeper:Learn more about Martin SchoriTo stay on top of the most
Reporting the Balkans Beyond the Stereotypes: Inside Le Courrier des Balkans
How does a small, reader-supported newsroom report on the Balkans for French-speaking audiences? Host Orsi Seregely speaks with Le Courrier des Balkans editor Mathilde Warda about cross-border reporting, audience strategy, and building a sustainable independent media organisation.Dive deeper:Learn more about Le Courrier des Balkans and Mathilde WardaTo stay on top of the most important news and tr
Building a Sustainable Niche Newsletter – interview with Geneva Health Files
How can a highly specialized publication turn complex policy reporting into a sustainable media product? Priti Patnaik, founding editor of Geneva Health Files, explains how the newsletter serves expert readers, builds trust, reports on the power behind global health policy, and combines subscriptions, grants and specialist journalism. Dive deeper: Learn more about more of Geneva Health Files an
What Newsrooms Still Get Wrong About TikTok
At The Fix, we compile an annual list of top European media publishers on TikTok, with insights into emerging trends. Check out the latest edition!TikTok is no longer just about trends. In this episode, our host Anastasiia Kuzmenko speaks with Erika Marzano from Deutsche Welle, who explains what newsrooms should actually watch on TikTok — from retention and search to hard news, community engagemen
Inside El Orden Mundial’s YouTube Strategy
The latest Fix.ed episode explores how El Orden Mundial built one of the fastest-growing geopolitical YouTube and podcast brands in the Spanish-speaking world.Host Orsolya Seregély speaks with co-director Eduardo Saldaña about growing from 29,000 to nearly 70,000 YouTube subscribers, building an internal audiovisual culture inside a newsroom, separating podcast and YouTube strategies, and why inde
Learning from media for children, with Sonja Merljak Zdovc
In this episode, The Fix's journalist Veronica Snoj speaks with Sonja Merljak Zdovc, the editor-in-chief of Časoris, a Slovenian newspaper targeting primary school children, launched over a decade ago.They discuss the interests of Časoris' young audience, what adult media outlets can learn from their reporting and engagement with their audience, as well as how to cultivate a generation of news med
The News SEO Playbook with Clara Soteras
In this episode, Anton Protsiuk sits down with Clara Soteras, a leading expert in SEO for news publishers, to explore how search is evolving in the age of AI. From the rise of Google Discover and AI Overviews to E-E-A-T and generative engine optimization, Clara breaks down what publishers need to know — and do — to stay visible and competitive in 2026. Dive deeper:Learn more about Clara Soteras an
Making local media work, with Mill Media's Joshi Herrmann
What does it take to rebuild local journalism from scratch? In this episode, Anton Protsiuk speaks with Joshi Herrmann, who shares how Mill Media scaled a reader-funded model by focusing on quality over volume—and why publishing less might be the key to sustainable growth.Dive deeper:Learn more about Joshi Herrmann and Mill MediaTo stay on top of the most important news and trends in European medi
A look at The Fix’s media simulation game
In this episode, Orsolya Seregély talks with Alina Afonchanka (Senior Associate at the Fix Research and Advisory) and Alex Vorobev (Junior Project Lead) about The Fix’s immersive Media Simulation Game – a role-play–driven training where teams face realistic newsroom challenges.Dive deeper:Learn more about Alina Afonchanka and Alex Vorobev visit their Linkedin.Interested in the Media Simulation Gam
Building a Multi-Product Media Brand, with New Eastern Europe’s Adam Reichardt
New Eastern Europe is one of the very few English-language outlets dedicated to politics and society in Central and Eastern Europe.The Fix’s Anton Protsiuk spoke with editor-in-chief Adam Reichardt about how New Eastern Europe built a sustainable niche media model over 15 years, combining print, digital, and podcast products. Reichardt reflects on audience growth, the perks of an NGO structure, an
Women in Media Leadership: Barriers, Bias, and the Business Case
What does diversity in media actually mean in day-to-day newsroom practice — and why does it matter now more than ever?In this episode, Orsolya Seregély speaks with Marcela Kunova, Managing Director of Journalism UK, about gender inequality in media leadership, structural barriers to ownership, access to funding, sponsorship culture, and the business case for diversityThey discuss why tokenism fai
How Newsrooms Survive Crises: What Real Support Looks Like
Independent newsrooms across the world face mounting financial, political, and digital pressures. But what does effective support actually look like?In this episode, Orsolya Seregély speaks with Ryan Powell, Head of Innovation and Media Business at the International Press Institute, about how newsrooms navigate crises, what sustainable media support requires beyond funding, and why innovation is c
Zetland’s global ambitions
Zetland has been one of the most prominent reader-funded digital publishers in Europe. In the past few years, they’ve successfully exported their model from the home market of Denmark to Finland and Norway by launching sibling publications Uusi Juttu and Demo respectively. Zetland’s co-founder and international director Jakob Moll joins The Fix’s senior editor Anton Protsiuk to discuss their inter
Checking in on Ukraine’s media market four years into the all-out war
This winter has been one of the hardest for Ukraine, with Russian attacks on civilian infrastructure knocking out electricity and heating for millions of Ukrainians – and affecting publishers. At the same time, Ukraine’s media market is a space for exciting innovations in revenue models and investment in social platforms like YouTube.As February 24th marked the fourth anniversary of Russia’s full-
The guide to running newsletters in 2026 – with Dan Oshinsky
In this episode, we talk about what’s the latest in newsletter business circa 2026. The Fix’s Anton Protsiuk sits down with newsletter expert Dan Oshinsky to discuss the biggest trends in newsletters, whether AI-powered email inboxes will reshape newsletter delivery, and some good old basic advice for newsletter operators. Dan Oshinsky has led newsletters for outlets like BuzzFeed and The New York
How Tribuna Leans on Tech to Build a Global Sports Publisher
In this episode of FixEd, host Orsolya Seregély speaks with Iryna Chernukha, Head of Partnerships at Tribuna, the Ukrainian-founded sports publisher operating across eight languages and dozens of countries. With 200 people on the team and 12 million monthly visitors, it’s a company with serious global ambitions.We unpack how Tribuna.com combines journalism, product engineering, and community into
Lazy Women, Shared Experiences: Journalism in Eastern Europe
In this episode, we sit down with Zsófi Borsi, editor and founder of Lazy Women – an all-female, fully digital newsroom reshaping how women’s stories are told in Europe.We talk about what it really takes to build and lead a newsroom like this, how to grow and understand your audience, and – most importantly – how journalists navigate shared experiences of womanhood while coming from very different
Beyond Content: The Product Mindset
In this episode, we break down what “product thinking” really means for news organisations — and why it’s becoming essential for sustainability. Orsolya Seregély speaks with Fabienne Meijer, a product thinking expert, and they explore how treating journalism as a product changes audience strategy, internal workflows, and business models, and why so many newsrooms still struggle to adopt this minds
HR in the newsroom
How to hire, fire, and develop talent in a newsroom, with The Kyiv Independent’s Daryna Shevchenko In this episode, The Fix’s Anton Protsiuk sits down with Daryna Shevchenko, CEO of the Kyiv Independent, to unpack one of the toughest challenges in journalism: hiring and developing great people – especially under extreme pressure.Daryna has overseen the outlet as it grew from an emergency startup l
Lessons from Wikipedia
In this episode, our host Jakub Parusinski speaks with Sheetal Puri, fundraising director at the Wikimedia Foundation. They dive into the fundraising strategy behind one of the world’s most trusted websites: Wikipedia. They explore how small wording changes — even a single word — can shift millions in donations, why longer messages outperform short ones, and how authenticity drives results.Dive de
How newsrooms partner with creators – with Mother Jones’ James West
In this episode, we talk about what happens when classic investigative journalism meets the new world of TikTok and creator culture. More newsrooms are partnering with people who’ve built their own audiences online, instead of just asking readers to come to their websites. It raises big questions: can this make serious journalism stronger and what’s the path to financial sustainability here? To ex
What a year!
In this episode we talk about what happened in the media in 2025, and what we can expect in 2026, with Jakub Parusinski (The Fix) and Marcela Kunova (JournalismUK).Dive deeper:Learn more about Marcela Kunova on Linkedin.To stay on top of the most important news and trends in European media, subscribe to The Fix’s weekly newsletter and follow us on LinkedInTo support what we do, become The Fix’s me
What is going on in Serbia?
In this episode, we talk about resilience in newsrooms under attack — focusing on what is happening in Serbia — with media expert Maja Vasić-Nikolić. We explore the impact of propaganda on audiences and, most importantly, how to maintain morale under political pressure.Dive deeper:Learn more about Maja Vasić-Nikolić on Linkedin.To stay on top of the most important news and trends in European media
Beyond the Algorithm Game
Host Orsolya Seregély speaks with Mariia Leonova, media manager, consultant, and CEO of The Tellers Agency, about how newsrooms can navigate the world of social media. They discuss the balance between reach and editorial integrity, the most common mistakes outlets make when “gaming” algorithms, and why analytics and audience behavior matter more than raw reach. Mariia also shares practical tips fo
Thriving in the Newsroom
Journalist, editor of The Local Sweden, and trainer Emma Löfgren joins host Orsolya Seregély to explore the biggest challenges facing today’s newsrooms. Together, they share examples and practical solutions, from building clearer roadmaps to recognizing which problems can be solved – and which ones need to be left behind.Dive deeper:Emma is also a contributor to The Fix. You can read her work and
Decisions, Risk, and AI: Leadership Lessons from Raju Narisetti
Media leader Raju Narisetti (ex-WSJ, Washington Post, Mint, Gizmodo Media Group; now Head of Publishing at McKinsey) joins host Anton Protsiuk to unpack practical leadership in journalism and beyond – how to avoid “better sameness” and aim for meaningful differentiation, balance micromanagement with long-view strategy, make decisions, and mentor people at the age of AI.Dive deeper:Read our 2024 pr
Long-Form Storytelling in the Age of TikTok
In this episode, we are joined by Vjosa Cerkini (Deutsche Welle), an award-winning journalist and documentary filmmaker, to discuss how long-form storytelling can be used to create captivating stories that reach wider audiences.Dive deeper:Learn more about Vjosa Cerkini on LinkedInHer work: Working today, only for tomorrow, and the award-winning Boxing with politics To stay on top of the most impo
The Podcast Scene in Europe
In this episode, our host Orsi Seregély talks with Alexander Damiano Ricci, senior podcast editor and co-founder of Europod, about the state of podcasting in Europe. They explore how the industry is shaped by US and UK influence, the unique challenges of smaller language markets, business models for independent producers and media outlets, and lessons from cross-border projects like WePod.Dive dee
Behind the Scenes of The Fix
How is the news market changing – and how is The Fix keeping up? The Fix Media’s senior editor Anton Protsiuk joins us to talk about what’s new at The Fix and what are some of the biggest underdiscussed topics in media on his mind.Dive deeper:Learn more about Anton Protsiuk on LinkedInTo stay on top of the most important news and trends in European media, subscribe to The Fix’s weekly newsletter a
Multi-Platform Journalism
How do you tell the same story across podcasts, TikTok, newsletters, and traditional media — without losing its essence? What are some common mistakes in multiplatform journalism and who’s doing it well in Europe? Journalist, trainer and expert Aleksandar Manasiev joins this week’s host Orsolya Seregély to unpack the art of multiplatform journalism, sharing insights on reaching audiences wherever
The A.I Dilemma
In our debut episode, we sit down with Jakub Parusinski, co-founder and director of The Fix, to explore the impact of AI on journalism. What is the role of AI in media—and is it truly useful for the future of news?Dive deeper:Learn more about Jakub Parusinski on LinkedInTo stay on top of the most important news and trends in European media, subscribe to The Fix’s weekly newsletter and follow us on
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